Overview
To help raise its profile, the University of Tennessee’s Baker School of Public Policy and Public Affairs decided to launch a podcast co-hosted by Tennessee’s two most recent former Governors – Bill Haslam, a Republican, and Phil Bredesen, a Democrat – and tasked SRG with bringing this vision to life.
Our Approach
Our work on behalf of the Baker School included extensive research into the landscape of similar public policy podcasts, best practices that helped inform the show’s structure, format, length, potential topics and guests. SRG managed all research and preparation in advance of the recording sessions, including guest recruitment, and then edited each episode to fit the target duration. SRG developed all podcast-related messaging, content, and collateral, including the episode titles, descriptions, blog posts, and organic and paid social media content to support the release of each episode and developing the branding, teaser trailer, launch press release, and prep for a series of high-profile launch events and media opportunities.
Results
You Might Be Right surpassed 100,000 downloads in its first year and was covered in the media across Tennessee and nationally, including by CNN and The Washington Post. On Apple Podcasts (via Chartable), You Might Be Right has ranked among the Top 10 politics and Top 5 government podcasts. The near-perfect reviews on Apple Podcasts (4.9 stars, 252 ratings, as of February 2024) include comments like, “Add to your must-listen list,” “Please let this be the new normal, “This is the most sensible, logical look at current affairs in our country,” and “Excellent. Thoughtful and well-presented. The idea that we can have civil discourse is so refreshing.”
SRG continues to work with the Baker School to produce new episodes of You Might Be Right. Our latest season covers topics related to the upcoming presidential election, including the primary system, the electoral college, and if a third-party candidate could succeed. Listen to the show wherever you get your podcasts or at YouMightBeRight.org.
