Jimmy Abbatiello is a marketing, public relations, and communications strategist who specializes in building and managing comprehensive and scalable campaigns. He leverages an extensive background in paid social, digital and traditional advertising, branding, copywriting, analytics, website optimization, lead acquisition, and graphic design to create advocacy and marketing initiatives. These campaigns are designed to convert based on core KPIs, directly engaging members of the public to take action and achieve measurable results for SRG clients. 

• Before joining the SRG team, Jimmy was a creative strategist at an Inc. 500 recognized digital media agency in Nashville and led outreach for an economic development corporation in North Carolina.
• Jimmy has served clients across a wide range of industries, including hospitality, retail, legal services, real estate, education, entertainment, franchise sales, and 501 (c)(3) community development. 
• Using Meta, X, LinkedIn, and Google’s artificial intelligence-based algorithms to target campaigns and create audience funnels, Jimmy’s efforts have helped generate significant attributed revenue and tens of thousands of qualified leads.
• Jimmy received his Bachelor of Arts degree in Public and Media Communication from Howard Payne University and his Master of Business Administration from Tennessee State University.